Anyone's Child Project

PR Strategy

Global charity Anyone’s Child lacked the internal infrastructure needed to secure vital press coverage to spread the word about its drug laws campaign. We were given the sensitive task of working with bereaved families and getting their stories out to the media.

We spoke to case studies and pinpointed the most newsworthy angles to push to the press. We also gave media training to the families put forward for interview so they would know what to expect and were protected during the media process.

The results — Extensive coverage in national newspapers including Daily Mail, Mirror and New Day as well as TV appearances on Good Morning Britain and ITV News