Modern Baker

Social media and content

Sourdough bakery and healthy food shop Modern Baker wanted to position itself as an expert in fermentation and gut health. We were hired to implement an informative yet fun social media strategy to appeal to the online clean eating brigade, as well as copywriting for the website, flyers and other marketing materials.

Our original and topical posts for Instagram and Facebook doubled followers in the first three months. We also created an extensively researched and skillfully worded book proposal pitch to send to publishers.

The results — An exclusive book deal – Modern Baker: A New Way to Bake (out now, Ebury Press)