Despite being a renowned expert in digital marketing, Zanzi Digital’s informative technical blog posts just weren’t getting the engagement they deserved on social media. We were briefed to transform complicated industry ideas into jargon-free language to reach a wider audience.
Using our storytelling skills to edit and rewrite the original blog posts, we revamped the copy from technical, specialist language to expert articles that anyone would enjoy reading. We also used our journalistic nose for a catchy headline to change the blog titles into click-friendly, sharable content.
The results — Zanzi being included in a round up of best digital marketing blogs